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Are You Using Permission Based Email to Impact Your Bottom Line?

Does your business use permission based email effectively?  Laser Marketing can help you hit the nail on the head with a successful email communication strategy. 

SPAM vs. Permission Marketing

Permission based email communication is NOT SPAM!  In fact, your audience will look forward to receiving your email communications if you create an effective strategy.  The secret to effective email marketing is to create a communication experience that is positively received as informational and relevant.  When your audience receives useful information from you via email, you are building credibility, trust and loyalty.  When you build trust and loyalty you increase the likelihood of new and repeat business from your audience. 

Consider educating your audience about how they can achieve the following goals by using the types of products and services you provide.  Don't blatantly promote your products.  Inform and educate your audience of the benefits received and how they can:

  •        Reduce costs or improve productivity
  •        Increase customer loyalty
  •        Enhance their life or career
  •        Improve their competitive position in their markets
  •        Become more innovative in their markets
  •        Or any other benefit that simplifies their lives

 

Laser Marketing can help your business make effective use of Permission Based Email Marketing.  We'll help you design a strategy based on your objectives, your products and services.  

We offer two email marketing options:

  1. A standalone email marketing system designed for businesses with high monthly volumes
  2. A service bureau model designed for businesses with lower volumes

Both options will allow you to have complete control over the development of your email message.  You can create attractive HTML emails as well as text-only emails and manage your email lists efficiently.  Reporting will keep you informed of click throughs, deletions, unsubscribes and much more.

List Management

One of the most important aspects of permission based email marketing is your list.   You should strive to build your list organically through all of your marketing activities.  The key to list management is to ask your audience for permission to contact them via email.  There are many ways to build your list.  One obvious example includes the use of your Contact form on your web site.  Laser Marketing can recommend other ways to build your permission based email list.  We do NOT condone the use of rented lists even if they are double opted-in lists.

CAN SPAM Legislation

On January 1, 2004 the federal government enacted new legislation designed to battle true spammers.  This new law is not intended to prevent legitimate businesses from using permission based email communication.  Click here for a summary of this legislation.  Laser Marketing can guide you in your email marketing strategy to ensure compliance with this new legislation.

Contact Us to discuss the various options available to you for effective Email Marketing.

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